Meaning of our New Departmental Logo

 

Our new logo integrates both Movimiento and Chicana feminist symbols to indicate the balance of activism and scholarship that we offer in our Chicana/o Studies curriculum at UCLA. The image in the background is the Coyolxauhqui stone commemorating the Aztec goddess of the moon that was discovered under the Templo Mayor in Mexico City in 1978. Chicana feminists have embraced Coyolxauhqui as a symbol of female empowerment within a patriarchal power structure, and we use it here to recognize the struggle of women scholars in the academy and the ways in which Chicanas have redefined the field of Chicana/o Studies. Superimposed on the image of Coyolxauhqui is a blank book suspended over the farmworker eagle--symbolizing a mind waiting
to be filled with knowledge and grounded in the legacy of Cesar Chávez. This is the education that we offer in the Cesar E. Chavez Department of Chicana/o Studies.